A Company’s Story Must Carry Impingement Value t...

Original: A Company's Story Must Carry Impingement Value t...

In two previous columns, we talked about how quality management attracts Publicity, or PR. Nearly every company is constantly trying to attract the attention of the media. What brings the media to a company's door? That's what every public relations man or woman would love to know. For this is what PR people get paid to obtain for their clients

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